![]() Having a branding guide in place will literally “guide” your team (even if the ‘team’ is just you) through font selection and color choice to promote brand consistency across all of your business graphics. Tip #4: Choose your fonts and colors wisely.Ĭhoosing between thousands of available font styles and color schemes for your flyer design can feel a bit overwhelming if you don’t have a complete branding guide in place.Ī branding guide is a set of pre-selected fonts, colors, design elements, layouts, logos, and sample copy that your entire team can reference when creating graphics (like flyer designs). Include details such as location, date, time, price, required attire, amenities available or included, or where additional information can be found. Bold, underline, highlight, or position design elements in your flyer to draw attention to the most important information.Ī clear message also means providing all of the details and resources your audience will need to perform the desired action (CTA). If it takes more than a few seconds to understand what the flyer is about, the audience will lose interest and completely miss the CTA.Ĭlarify your message by incorporating visual cues. Tip #3: Make the message clear.Ī great flyer design conveys a message to the audience in just a few seconds. If you are trying to increase registration for a specific event, your CTA might be “register for the event” with contact information and a specific date to register by.ĭon’t confuse your audience with more than one CTA choose one desired action and craft your flyer design around that action. For example, if your current marketing efforts are focused on boosting credibility, the CTA of your flyer might be to “leave us a review” with the name of your business and website address to leave a review. ![]() The CTA of your flyer design should correlate with your current marketing strategy. Do you want them to make a purchase, register for an event, call a phone number, or visit a website? Speaking of… Tip #2: Include a call to action.Ī call-to-action (CTA) is one specific action you’d like your audience to perform after consuming the information on your flyer design. It’s essential to know who will be consuming the information before determining how to design a flyer that portrays the message and call to action. If you aren’t quite sure who you should keep in mind while designing, start by finding your ideal customer. If we had thrown a typical customer appreciation party in business casual attire, our customers would probably be underwhelmed at the lack of creativity – and they probably wouldn’t recognize us in khakis.Ĭraft your message with the audience in mind without careful consideration of who will be receiving or consuming your information, you might end up crafting a message that your audience doesn’t identify with at all. Design Pickle has a proud reputation of carrying out quirky, typically “themed” events (we do wear pickle costumes to every trade show, after all) that the community has come to expect and appreciate. Some people may not understand the Ninja Turtle reference or feel comfortable dressing up for a pizza party.įor Design Pickle clients and friends, though, this reference made sense. ![]() If you need a quick visual on the importance of designing a flyer with the audience in mind, take a look at the flyer design crafted for last year’s Design Pickle customer appreciation party:įrom an outsider’s perspective, receiving a flyer design with a 90’s cartoon may seem unprofessional or (excuse the pun here) cheesy. Tip #1: Create your flyer design with the audience in mind. ![]() That’s why we’ve created 7 tips for taking your flyer design to the next level so you are sure to grab the attention of your audience and motivate them to perform the desired action. In a world cluttered with promotional flyers, it’s tough to create a flyer design that catches the eye of your audience. Printed flyers are displayed in storefronts, tacked onto bulletin boards, sent by mail, and even distributed by hand in some cases.Ī digital (PDF) version of the flyer may be emailed to a contact list or resized as an image (JPG) to share on social media sites like Pinterest, Instagram, or Facebook. ![]() We’ve been using flyer designs for decades to advertise new products and services, promote sales, and invite people to upcoming events. Flyer designs can arguably be classified as the most iconic graphic design medium of all time. ![]()
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